APLMA: Digital Transformation for a Centralized Membership Platform

Organization Overview

APLMA (Asia Pacific Loan Market Association) is a professional, not-for-profit trade association funded by its members. It is headquartered in Hong Kong with full legal branches in Australia and Singapore, as well as offshore committees in China, India, Malaysia, New Zealand, and Taiwan.

Business Requirements

APLMA required a comprehensive digital transformation to modernize their legacy website and system. The main objectives included:

• Centralized Management: Streamline operations across various branches and committees in Hong Kong, Australia, Singapore, China, India, Malaysia, New Zealand, and Taiwan.
• Membership & Administration: Enhance the management of memberships, statistics, training, events, and payment processing.
• Integration & Automation: Integrate with existing trusted software solutions like XERO (for accounting), Stripe (for payments), an email marketing platform, and an analytics tool to optimize workflow.
• User Engagement: Improve the overall user experience for members, including automated reminders, renewals, and insightful reporting.

Solution

Partnering with FunctionEight, APLMA successfully redesigned and revamped its outdated website and internal systems. The solution provided:

• Redesign & Revamp: A new, user-friendly website interface and backend system, enabling efficient management of all organizational processes on a single, centralized platform.
• Software Integrations: Seamless integration with essential third-party tools such as XERO for accounting, Stripe for secure payments, and dedicated platforms for email marketing and analytics, ensuring a cohesive operational ecosystem.
• Automation & Streamlining: Automation of administrative tasks, such as member renewals, event registrations, and payment reminders, reducing manual workload and enhancing operational efficiency.
• Enhanced User Experience: A more engaging and intuitive platform that improves interaction with members and stakeholders, supporting their diverse needs across different regions.

Results

The collaboration with FunctionEight resulted in significant improvements for APLMA, including:

• Operational Efficiency: Streamlined processes and automated tasks led to reduced manual intervention, saving time and resources.
• Centralized Data Management: A unified platform for managing memberships, events, and payments, enabling better reporting and data-driven decision-making.
• Improved Member Experience: Enhanced online engagement and communication through a modernized system, leading to higher member satisfaction and retention.
• Scalability & Growth: A scalable solution that supports future growth and regional expansion, ensuring APLMA can continue to serve its members effectively across Asia-Pacific.

This transformation allowed APLMA to focus more on its core mission while providing an improved digital experience for its members.