Talento: Cutting-Edge Talent Management Platform for Casting Agencies

Organization Overview

Talento is a premier talent management agency based in New Zealand, specializing in connecting top talent with production companies, advertising agencies, and creative projects. With a diverse roster of models, actors, and performers, Talento is committed to providing clients with easy access to exceptional talent for their campaigns and productions.

Business Requirements

Talento sought to enhance their talent management capabilities by introducing a comprehensive talent database system. The goal was to streamline their operations by enabling production companies and advertising agencies to efficiently search for, shortlist, and hire talent directly from their platform. The specific requirements included:

• Centralized Talent Database: A robust system to store and manage detailed talent profiles, including photos, videos, skills, availability, and other key attributes.
• Advanced Search & Filtering: Allow users to search for talent using various filters such as age, gender, skills, and location to quickly find the right fit for their projects.
• Shortlist Creation: Enable clients to create and manage shortlists of talent, saving profiles for easy reference and future projects.
• Inquiries & Bookings: Provide functionality for production companies and agencies to inquire about talent availability and make direct bookings through the platform.
• User Accounts & Permissions: Support different user types, such as production companies, agencies, and internal Talento staff, with role-based access controls.
• Automated Notifications & Updates: Send automated notifications to talent and clients regarding inquiries, bookings, and profile updates.
• Integration with CRM & Email Systems: Ensure seamless integration with Talento’s existing customer relationship management (CRM) and email marketing platforms for streamlined communication.
• Scalable & Secure Solution: Ensure the platform is scalable to accommodate a growing database of talent and clients, with strong data protection measures.

Solution

FunctionEight partnered with Talento to develop a fully customized talent management platform tailored to their unique business needs:

• Centralized Talent Management System: Built a comprehensive database where Talento can store and manage talent profiles, including high-resolution images, demo reels, skills, and availability.
• Advanced Search & Filter Capabilities: Developed a powerful search engine with multiple filters, enabling production companies and agencies to quickly find suitable talent based on specific criteria.
• Shortlist & Bookmark Functionality: Implemented features that allow clients to create, save, and share shortlists of talent, simplifying the decision-making process for their projects.
• Direct Inquiry & Booking System: Enabled clients to inquire about talent availability and make bookings directly through the platform, with automated confirmation and notification features.
• User Role Management: Established user account types with different levels of access, ensuring that Talento staff, clients, and talent can securely interact with the system.
• Automated Alerts & Updates: Integrated automated notifications for talent and clients, keeping all parties informed of bookings, inquiries, and updates in real-time.
• CRM & Email Integration: Connected the talent management system with Talento’s existing CRM and email platforms, optimizing client relationship management and marketing efforts.
• Scalable & Secure Infrastructure: Designed the platform to be scalable and secure, incorporating data encryption, GDPR compliance, and performance optimization to support future growth.

Results

The new talent management platform significantly improved Talento’s operational efficiency and client engagement:

• Streamlined Talent Selection Process: Clients can now easily search, shortlist, and hire talent directly from the platform, reducing the time and effort required for casting.
• Enhanced Client Experience: The intuitive and user-friendly interface, combined with advanced search capabilities, provided a seamless experience for production companies and agencies.
• Increased Bookings & Inquiries: The direct inquiry and booking system resulted in a higher conversion rate of talent inquiries to confirmed bookings.
• Optimized Talent Management: Talento staff can efficiently manage talent profiles, availability, and bookings, freeing up time to focus on talent development and client relations.
• Scalable Growth: The new system positioned Talento to support a growing roster of talent and clients, driving business growth and market expansion.

This custom-built solution empowered Talento to revolutionize the way they manage and connect talent with clients, enhancing their reputation as a leading talent agency in New Zealand.